The UEFA Women’s EURO 2025 brought together sixteen teams in Switzerland for an unprecedented tournament held from 2 to 27 July. Citec, a long-standing partner of women’s football, led the mobility operations for the Geneva and Sion venues, ensuring accessibility and safety for the thousands of supporters who attended.
L’EURO féminin de l’UEFA 2025, quatorzième édition du prestigieux tournoi, se déroule du 2 au 27 juillet en Suisse. Cet événement majeur rassemble seize équipes sur huit sites emblématiques, dont Genève, Sion et Bâle, qui accueillera le match d’ouverture (Suisse-Norvège) et la finale. Plus de 700’000 billets ont été mis en vente et la plupart des matchs sont complets, illustrant l’enthousiasme grandissant pour le football féminin. La compétition débute avec des affiches prometteuses, telles que France-Angleterre ou Espagne-Portugal. Au-delà de l’enjeu sportif, l’EURO 2025 constitue une opportunité unique de promouvoir l’égalité et de renforcer l’image du sport féminin en Europe. La Suisse se prépare ainsi à accueillir des milliers de supporters dans un cadre festif et fédérateur.
Citec, key player in event mobility
Commissioned in 2022 by the Swiss Football Association (ASF) to lead and deliver the mobility component of Switzerland’s bid for WEURO 2025, Citec designed the mobility concept for the national candidacy and subsequently translated it into concrete operational measures. Following UEFA’s confirmation of Switzerland as host, our experts contributed to the mobility planning for the Geneva and Sion venues, which hosted five and three matches respectively. As Host City Mobility Managers, Franco Tufo, founder and CEO of Citec, and Pierre Favre, Director of Citec Valais and Head of Mobility and Transport for the FIS Alpine World Ski Championships Crans-Montana 2027, coordinated efforts with the cities, police forces, Swiss Federal Railways (CFF) and UEFA—from crowd-flow planning to the management of all onsite operational phases (transport hubs, parking, signage and wayfinding, mobility staff management, and more). Citec drew on its extensive experience from major international events (Ryder Cup 2018 and 2023, Paris 2024 Olympic and Paralympic Games, Milan-Cortina 2026, etc.) to ensure seamless access and fluid movement throughout the tournament. A historic partner of women’s football, Citec also supports Servette FC Chênois Féminin since 2017.
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